Our Blog

Keeping up with the future: The value of thinking one step ahead

Monsoons have drenched a good part of India this season, and we at Refresh Ideas are also soaking (pun intended) in the glory of great projects, thanks to our clients who allow us to contribute and propose strategic solutions to their businesses. It is always a heart-warming affair when a happy and satisfied...

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Growing Together – The genius of X10 Financial Services’ philosophy 

A recent project had us collaborating with X10 Financial Services (X10), a noteworthy, up-and-coming supply chain-focussed NBFC with a heart for providing hassle-free loans for working capital finance. Beyond the resounding success of their website launch (check it out at www.x10Corp.com), their innovative...

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Stand out in an overcrowded market – How?

We have just completed a really fun project for Suman Srivastava, the Chief Strategy Officer and VP of FCB Ulka Group. Suman has written a brilliant book called Marketing Unplugged, which advises marketers & businesses on how to spot the elephant in the room. Suman identified 10 theories, his ‘elephants...

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Obi Worldphone- It’s a new dawn

Aug 28, 2015 Website Design 0 Comment

Obi Mobiles, a design led company which is co-founded by former Head of Apple & Pepsico Mr. John Sculley has finally arrived with Obi Worldphone with a Global launch. Obi Mobiles worked in a collaboration with Ammunition Group (based in San Francisco) to bring smartphones that are high on quality...

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You Need A Logo-istic Logo Not An Egoistic One

A well designed logo can play a big part of your marketing or branding strategy. Often a brand’s customer identify a brand by its logo like StarBucks. And we are sure you want the same to happen to your brand’s logo. Website’s Design Depends On Logo Design First thing first for any brand, a logo...

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“Why & When Does A Website Needs A Revamp?”

One of our esteemed client asked us “Do you think our website needs a revamp?”. This got us thinking and we decided to share the answer with all of our readers. A website mainly requires a revamp based on 3 main indicators, everything else mostly falls somewhere between these 3 focus areas- First...

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Obi Worldphone- A Community In Making

Aug 21, 2015 Website Design 0 Comment

Obi Smartphones is coming up with a new range of smartphones named ‘Obi Worldphones’ on 26th August 2015. But before the smartphones are even launched in the market they wanted to create an atmosphere filled excitement among people. ‘Be The First To Know’ They decided to create an online community...

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BrandVision- Old Dogs. New Tricks

Aug 20, 2015 Website Design 0 Comment

BrandVision, based in Uganda, is a team of renegade creatives and strategists from Ogilvy & Martha who teamed up with consultants from ZK Mackan. Born in 2007, BrandVision has been providing innovative, quality content solutions for all forms of technical communication to an impressive list of clients...

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Virgo Laminates- A Promise of Innovation In Design & Quality

Aug 13, 2015 Website Design 0 Comment

Virgo Group of Companies aims at manufacturing the best lifestyle products which promise innovation in design and quality along with exceptional service and support. Based in India, Virgo offers Laminates, Plywood and Aluminum products which are high on quality and design. Just like Virgo, we offer products...

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Website Design: Creating Curiosity With Simplicity

Aug 12, 2015 Website Design 0 Comment

The traditional formula of header, footer and sidebar of a website design has changed into a no formula design with coming of responsive age. This has lent web designers more creative freedom than before. All the trends aim at a clutter free simple but impactful website design. In 2015, a design is considered...

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