Be Mobile Friendly Or Suffer- Google Is Damn Serious!

Be Mobile Friendly Or Suffer

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Earlier Google announced that it will consider those websites which are mobile friendly as compared to those which are not for its search results. But now Google is serious about it. If your website is not mobile friendly by April 21st then be prepared to face the consequences i.e. removal from first page and fall in ranking.

Google will look for consistent behavior across various platforms including desktop, tablets and mobile devices.
There are a few solutions we recommend to avoid the damage-

  • Look For Responsive Design
    Look for a responsive design that works well on all the platforms including tablets, desktops and all mobile devices without compromising on the performance. Recently we worked with OBI Mobiles (headquarters based in Gurgaon) and created a complete responsive grid based design for them.

    You can look at other responsive designs in our portfolio.

  • Mobile Website Or App
    You can also look for mobile website or a mobile application to avoid consequences. Su-Kam and Blackberrys (both based in Gurgaon) are among many mobile websites we created.

Google has made it clear that you need to react as early as possible before 21st April 2015. We are prepared, are you? Take Google’s mobile friendly test to find out and if you fail the test, contact us now.

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