We live in a dynamic world where technology is changing constantly. The website which was called perfect two months ago is quoted as an example of “What not to do when designing a website”. Attaining perfection has become a marathon now, and to keep pace with the competitors, it is necessary for entrepreneurs to adapt to the changes in least possible time. Having a Responsive Web Design is one of them.
What is a Responsive Website ?
A Responsive Website is one which is coded in such a way that it adapts to all screen sizes, irrespective of the device being used. One of the key advantage of a responsive website is that one website can serve all the devices. You don’t have to make a mobile site separately.
Responsive web designs have become very popular and are being used worldwide. Here are some of the reasons why as an entrepreneur you should get a responsive web design for your website :
- Usage of Mobile for Internet
In 2012, more than half of the local searches were done using a mobile device (Smart Insights). Despite of this, and many more such facts, many businesses still have a regular website. Also, it was found that 61% of the visitors have a better opinion of the brand if the mobile experience was good. It’s high time one needs to make a website which is responsive to all screen sizes.
- Better SEO ranking for responsive websites
Google has stated that it prefers websites which have a responsive web design. Having a responsive website makes it easier for Google to index and crawl the website. It also enhances the visitor’s experience because they can share the content easily now.
- Easier to manage
If you have a separate desktop website and a mobile website, you will have to manage two SEO campaigns. And managing one website and one SEO campaign is less cumbersome than managing two. It saves time, money and efforts.
- Adaptable to future devices
As I said earlier, we live in a dynamic environment. And a responsive web design acts as a lifeguard in changing times. Since a responsive website can easily adapt to all screen sizes, you don’t have to worry about making a new website to suit a device which may be invented in the future.
It’s all about giving your users the best experience when they visit your website and our team believes in the same. For any further queries about responsive web designing, feel free to contact us now.