February 1st, 2018
We recently worked with Brand Conversations, a Gurgaon based startup, which is inspired by the idea of people-centric networked brand building that draws its strength from the enhanced capacity of people to communicate and share real time information on social media.
Brand Conversations believes that in the era of Internet driven mobile communication networks, people are willing to consume and demand real time information, share experiences and seek answers. Their process involves monitoring the trends, undertaking basic research to develop necessary resources, analyzing the context, develop suitable strategies and action plan and execute it in a time bound manner offering measurable results.
They help companies standout in the digital media and provide a direction to brand’s conversation in social media by enhancing the reach of the messages and creating engaging conversations around them. This helps in building an opinion for the companies and their products which is favorable for building the brand through peoples’ involvement.
Brand Conversations came to us to get their website designed which rightly depicts what their brands converse and stands for. The home page is lighted by text on hero image style typography which helps in highlighting Brand Conversations’s idea of brand building on social media.
As you scroll down, a story like narration is followed which tells what Brand Conversations does and their approach with clarity and Micro UX effects which adds a little spice to the whole storytelling.
We made sure the design of website compliments the content on the website making it easy to navigate across the whole website. The Brand Conversations’s website is created in a responsive grid making it viable for all the platforms including mobile, desktop & tablet. Collapsing/ hiding menu was created for mobile to make the website clutter free and easy to navigate and read on mobile.