Our Blog

Driving Full Speed on the Car Leasing Highway: ContractHireACar.com

Almost everyone dreams of owning the flashiest pair of wheels on the market every now and then but their wallet does not always comply. Thankfully now, one can drive their dream car for as long as they want without breaking the bank. With 12 years of wisdom and a genuine love of cars, the ContractHireACar.com...

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Adding value to a San Francisco-based Start-up

Stellar Web Strategy knows no boundaries. The CEO of Tantiv4 shares about how RI’s exceptional web strategy and design helped to achieve the company’s futuristic objectives. Every time we get the chance to work with start-ups and serial entrepreneurs, we get super excited. This is because start-up...

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Keeping up with the future: The value of thinking one step ahead

Monsoons have drenched a good part of India this season, and we at Refresh Ideas are also soaking (pun intended) in the glory of great projects, thanks to our clients who allow us to contribute and propose strategic solutions to their businesses. It is always a heart-warming affair when a happy and satisfied...

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Growing Together – The genius of X10 Financial Services’ philosophy 

A recent project had us collaborating with X10 Financial Services (X10), a noteworthy, up-and-coming supply chain-focussed NBFC with a heart for providing hassle-free loans for working capital finance. Beyond the resounding success of their website launch (check it out at www.x10Corp.com), their innovative...

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Stand out in an overcrowded market – How?

We have just completed a really fun project for Suman Srivastava, the Chief Strategy Officer and VP of FCB Ulka Group. Suman has written a brilliant book called Marketing Unplugged, which advises marketers & businesses on how to spot the elephant in the room. Suman identified 10 theories, his ‘elephants...

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You Need A Logo-istic Logo Not An Egoistic One

A well designed logo can play a big part of your marketing or branding strategy. Often a brand’s customer identify a brand by its logo like StarBucks. And we are sure you want the same to happen to your brand’s logo. Website’s Design Depends On Logo Design First thing first for any brand, a logo...

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“Why & When Does A Website Needs A Revamp?”

One of our esteemed client asked us “Do you think our website needs a revamp?”. This got us thinking and we decided to share the answer with all of our readers. A website mainly requires a revamp based on 3 main indicators, everything else mostly falls somewhere between these 3 focus areas- First...

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The Good And Ugly Side Of Digital Marketing

One of the most difficult challenges faced by a business online is to keep up with digital marketing technologies and trends. One step behind and your competitor will sweep away all your customers. Digital marketing is in a state of consistent change, using outdated methods and technologies can land...

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Let The Music Begin With Marketing Unplugged

MarketingUnplugged, the brainchild of Mr. Suman Srivastava (Chief Strategy Officer FCB Ulka, Ex CEO Euro RSCG India) & Mr. Saad Khan (Ex VP Planning, Euro RSCG India) whom we had the pleasure of working with for the revamp of their website www.marketingunplugged.in Marketing Unplugged, attempts...

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Build An Online Community To Share

Imagine a place where people get together and they have something in common to share or to talk about, it will be a dreamland for you. An online community serves the same purpose of providing an online space to get together with people whom you have something in common or something to discuss with like...

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