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The Good And Ugly Side Of Digital Marketing

Aug 11, 2015 0 Comment

One of the most difficult challenges faced by a business online is to keep up with digital marketing technologies and trends. One step behind and your competitor will sweep away all your customers. Digital marketing is in a state of consistent change, using outdated methods and technologies can land...


Let The Music Begin With Marketing Unplugged

Jun 19, 2015 0 Comment

MarketingUnplugged, the brainchild of Mr. Suman Srivastava (Chief Strategy Officer FCB Ulka, Ex CEO Euro RSCG India) & Mr. Saad Khan (Ex VP Planning, Euro RSCG India) whom we had the pleasure of working with for the revamp of their website www.marketingunplugged.in Marketing Unplugged, attempts...


Build An Online Community To Share

Jan 19, 2015 0 Comment

Imagine a place where people get together and they have something in common to share or to talk about, it will be a dreamland for you. An online community serves the same purpose of providing an online space to get together with people whom you have something in common or something to discuss with like...


Make Your Customers Feel Comfortable Online

Jan 12, 2015 1 Comment

A waiter in a restaurant remembers you and your order if you visit that restaurant a lot. But this kind of personal relationship is not established after the first meeting or first order at a restaurant, it builds gradually over a period of time. Same approach to build customer relationships and loyalty...


E-mail Marketing Is Not Obsolete, Its Alive !

Jan 02, 2015 0 Comment

E-mail marketing is not dead, its still alive waiting around the corner for your business to use it. Yes, we all hate spammy e-mails but that doesn’t means e-mail marketing is no longer useful. Social media and remarketing is still keeping it alive and profitable. Why you should invest your time...


Drive Traffic From Online Marketing To Your Offline Store

Dec 30, 2014 0 Comment

Though online shopping scene is expanding day by day but still many people research what they have to buy online and then purchase it in stores offline. So, your brand needs to have an online outlet along with the offline store for promoting your brand online. A properly planned online marketing strategy...


Online Marketing Strategies That Are Here To Stay

Dec 29, 2014 0 Comment

Whether you are a start-up or an established brand, you have to gather traffic for your website to promote your name and sell what you offer. You need to create a well thought online marketing strategy to promote your brand well. But there are some ways which will never be forgotten and will stay with...


Refresh Your Online Ads

Nov 03, 2014 0 Comment

An online ad which is not interesting enough is as good as no ad. Ads should remain creative, interactive and interesting. But if you don’t refresh them consistently then there is higher chance of them fading out and loosing their charm. An online ad copy needs to be changed with change in seasons,...


They Are Looking For You Online

Nov 01, 2014 0 Comment

Selling is as important as creating. You may be able to manufacture a product of world class quality or provide best in class services but you may not be able to sell it well if you are not present online. Most of the big scale businesses are already present online but many start-ups or small scale businesses...


Re-Engage With Remarketing

Oct 21, 2014 1 Comment

Have you ever noticed text, graphic and video ads of products or services or websites you once viewed keep coming back to you ? Thats Remarketing of ads. Now marketing is not limited to search, display ads or social media. Remarketing allows you to re-connect with those users or customers which earlier...