Our Blog

Make Sure Your PLAs Show Up

It happens quite often that there is a difference between your price or stock information in your product feed in AdWords and microdata on your site. Result is Google disapproves your Product Listing Ads (PLAs). Google has launched automatic items updates in PLAs to solve this problem. When you will...

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Don’t Put Your Face Down To Competition

Doing what you are doing and not caring about what others are doing is not going to work in today’s scenario as the competition is not limited anymore. Working in isolation and ignoring what your competitors are doing is as harmful as not working at all. You should always keep a track of what are...

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Why You Need To Be Online ?

Every business needs to adapt to its changing surroundings with time. If you don’t adapt to the changes in the environment then you might collapse. Same goes with the digital changes which are taking place in the internet arena. More and more businesses whether small or big need to have an online...

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Now Calculate Return On Adwords Campaigns In Google Analytics

Return On Ad Spend (ROAS) is now available in Google Analytics. You can now calculate return you are getting from your AdWords campaigns against each penny spent on the campaign. Earlier Return on Investment and Margin metrics was available in Analytics but now Return On Ad Spend ( ROAS) is going to...

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Image Ad Should Be Realistic Not Imaginary

Creating an image ad is not an easy job. You have to get certain things right before creating an image ad. One wrong move and the whole ad can turn into scrap. Following are some pointers to keep in mind while creating an image ad- Purpose You should be able to answer “what do you want to achieve...

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Make Sense With Adsense For Shopping By Google

Google introduces a new product called Adsense For Shopping which allows Products Listing Ads (PLAs) to appear on e-commerce and retail websites. Adsense for Shopping provides e-commerce and retail websites an opportunity to drive more traffic to their websites and also expands the reach of Product Listing...

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Bing Brings Bing Ads Diagnostic And Preview Tool

Bing Ad diagnostic and preview tool now allows advertisers to find out how their Ad looks on mobile devices and if there Ad isn’t working properly then it helps to find out the reasons behind it. The Product Ad now includes a new column for diagnostic reasons which describes the reason for not...

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Call Them To Your Ads With Google Adwords Callout

Google AdWords latest additional feature Callout allows you to include additional text with your Ads for detailed or interesting information about your product or service or your business. You can just add them while creating your campaign. How they are cool and useful at the same time ? Callout text...

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B2B Social Marketing : The Next Big Thing

Social Media’s power is no longer hidden. Every other entrepreneur knows that social media has to be in there in their marketing plans. Its kind of that best friend you cannot live without. B2B firms are on their way to become social or give social media its due importance which earlier was not...

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You don’t know its an Ad because its a Native Ad

What is Native Advertising? Native Advertising is the most natural form of digital advertising. A Native Ad camouflages with the page or the website where it resides. It mixes with the surrounding of the page so well that one cannot realise that it is paid for. How Native Ads are different from Display...

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