Our Blog

Clear Writer’s Block For Writing Blogs

Oct 16, 2014 0 Comment

There will always be one situation when you will not be able to think of anything to write for your blog no matter how hard to try to think. This situation is termed as Writer’s Block, the situation where you are unable to think what to write. It happens with every other writer. Here are some ideas...


Receive Per Click On Your Pay Per Click (PPC) Campaign

Oct 14, 2014 0 Comment

What is a good PPC campaign ? A good PPC campaign isn’t the one which will immediately serve you success in a plate. A good PPC campaign takes time to set up and show up results. Here are some guidelines which will help you create a successful PPC campaign- Research Before Anything A well researched...


Online Marketing Is Oxygen For Your Business

Oct 12, 2014 0 Comment

What may have worked for the big fish doesn’t necessarily means will work for the small fish. Instead of aping what big firms are doing, small firms should focus on online marketing which will be more effective for them. Not everyone can afford big commercials and billboards. Here are some rules...


Make Sure Your PLAs Show Up

Oct 01, 2014 0 Comment

It happens quite often that there is a difference between your price or stock information in your product feed in AdWords and microdata on your site. Result is Google disapproves your Product Listing Ads (PLAs). Google has launched automatic items updates in PLAs to solve this problem. When you will...


Don’t Put Your Face Down To Competition

Sep 26, 2014 0 Comment

Doing what you are doing and not caring about what others are doing is not going to work in today’s scenario as the competition is not limited anymore. Working in isolation and ignoring what your competitors are doing is as harmful as not working at all. You should always keep a track of what are...


Why You Need To Be Online ?

Sep 24, 2014 0 Comment

Every business needs to adapt to its changing surroundings with time. If you don’t adapt to the changes in the environment then you might collapse. Same goes with the digital changes which are taking place in the internet arena. More and more businesses whether small or big need to have an online...


Now Calculate Return On Adwords Campaigns In Google Analytics

Sep 22, 2014 0 Comment

Return On Ad Spend (ROAS) is now available in Google Analytics. You can now calculate return you are getting from your AdWords campaigns against each penny spent on the campaign. Earlier Return on Investment and Margin metrics was available in Analytics but now Return On Ad Spend ( ROAS) is going to...


Image Ad Should Be Realistic Not Imaginary

Sep 19, 2014 0 Comment

Creating an image ad is not an easy job. You have to get certain things right before creating an image ad. One wrong move and the whole ad can turn into scrap. Following are some pointers to keep in mind while creating an image ad- Purpose You should be able to answer “what do you want to achieve...


Make Sense With Adsense For Shopping By Google

Sep 14, 2014 0 Comment

Google introduces a new product called Adsense For Shopping which allows Products Listing Ads (PLAs) to appear on e-commerce and retail websites. Adsense for Shopping provides e-commerce and retail websites an opportunity to drive more traffic to their websites and also expands the reach of Product Listing...


Bing Brings Bing Ads Diagnostic And Preview Tool

Sep 10, 2014 0 Comment

Bing Ad diagnostic and preview tool now allows advertisers to find out how their Ad looks on mobile devices and if there Ad isn’t working properly then it helps to find out the reasons behind it. The Product Ad now includes a new column for diagnostic reasons which describes the reason for not...