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Call Them To Your Ads With Google Adwords Callout

Sep 05, 2014 0 Comment

Google AdWords latest additional feature Callout allows you to include additional text with your Ads for detailed or interesting information about your product or service or your business. You can just add them while creating your campaign. How they are cool and useful at the same time ? Callout text...


B2B Social Marketing : The Next Big Thing

Sep 03, 2014 0 Comment

Social Media’s power is no longer hidden. Every other entrepreneur knows that social media has to be in there in their marketing plans. Its kind of that best friend you cannot live without. B2B firms are on their way to become social or give social media its due importance which earlier was not...


You don’t know its an Ad because its a Native Ad

Aug 29, 2014 0 Comment

What is Native Advertising? Native Advertising is the most natural form of digital advertising. A Native Ad camouflages with the page or the website where it resides. It mixes with the surrounding of the page so well that one cannot realise that it is paid for. How Native Ads are different from Display...


Welcome Close Variants and Good Bye Exact Match

Aug 27, 2014 0 Comment

Google announced on 14th August 2014 that it will do way with “do not include close variant” option from Google Adwords in late September. On 25th August 2014, Bing Ads announced that it will also follow Google in this matter. Bing Ads is testing this option in US but with option to move...


Word of mouth works BIG for Small Businesses

Jun 11, 2014 0 Comment

Word of mouth is probably is the oldest marketing technique being used. And no wonder, it is still being used as a key generator of new customers. The benefits that give word of mouth an edge over its successors include its inexpensive nature and a certain level of seriousness & credibility which...


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