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Welcome Close Variants and Good Bye Exact Match

Google announced on 14th August 2014 that it will do way with “do not include close variant” option from Google Adwords in late September. On 25th August 2014, Bing Ads announced that it will also follow Google in this matter. Bing Ads is testing this option in US but with option to move...

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Word of mouth works BIG for Small Businesses

Word of mouth is probably is the oldest marketing technique being used. And no wonder, it is still being used as a key generator of new customers. The benefits that give word of mouth an edge over its successors include its inexpensive nature and a certain level of seriousness & credibility which...

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