Refresh Ideas has always helped businesses looking for a way to not only make their business digital but also by helping them stay on the right track. Our experts are the best in the digital industry and this is what makes us one of the most trusted digital marketing companies. We are a client focused company and pay attention to detail which makes businesses trust us with their digital endeavors.
We recently helped a decade old UAE based company launch themselves with a new brand identity and took their business on a digital ride. .
About the Company – Khalid Al Saleh Trading Co. LLC (KASTRADE)
Kastrade is a company based in the Middle East that specializes in rubber profiles, plastic and gasket extrusions made primarily for the architectural aluminum and building construction industries. It was established in 2004 and has been serving the GCC region for over a decade now. The company has a strong presence in the UAE. With a huge client base all over the Middle East, Kastrade was looking for a brand makeover and they trusted Refresh Ideas for this very important task.
How It Worked
Refresh Ideas used a design-led thinking and execution approach to help revamp the brand identity of Kastrade. It started with a detailed study of the company to understand their business, products and services, as well as their competition. Our experts also dwelled deep into customer segments to understand their niche market and understand their expectations. All of this was helpful in creating a new brand identity for Kastrade.
With active participation & dialogue between Gaurav Dhingra – Chief Web Strategist, Refresh Ideas and Krishnamoorthy Subramanyam – General Manager & CEO, Kastrade, many user expectations were unearthed, and a complete re-branding exercise was formulated.
Considering all the above-mentioned factors and keeping in line with the heritage of the company, the highly experienced and professional Refresh Ideas design team designed a new brand logo. The new brand logo was launched at Windows, Doors & Facades International Event held at Dubai with all senior management and co-industry peers present to witness the unveiling.
It turned out to be a great success for the Refresh Ideas team. The entire team of Kastrade was also as excited and pleasantly happy about the whole execution of the project.
Here is what Mr. K. Subramanyam has to say about the whole experience.
Now, with their digital presence launched effectively, 100s of potential B2B customers across the globe regularly visit their newly revamped website every week. The website offers great insights into the product range with detailed online catalog for their vast array of offerings. The website also offers a glimpse of the prestigious and wonderful projects executed by Kastrade across the UAE.
Refresh Ideas – Helping Businesses Go Digital Successfully
Refresh Ideas aims to helping its clients create a strong and effective digital presence. The team works hard to identify the real problems that are affecting the growth of the business. We help them build a solid proposition for their customers that help them attract more customer and grow their business by leaps and bounds.
Get in touch with us to revamp your business’ digital presence.