February 1st, 2018
Obi Mobiles, a design led company which is co-founded by former Head of Apple & Pepsico Mr. John Sculley has finally arrived with Obi Worldphone with a Global launch.
Obi Mobiles worked in a collaboration with Ammunition Group (based in San Francisco) to bring smartphones that are high on quality and design in the rising market of smartphones around the world. Obi wanted to go beyond people’s expectations and give them an elevated smartphone experience. And Obi Worldphone SF1 and SJ1.5 are first two new smartphones that came out of the creative collaboration of Obi Mobiles with Ammunition Group.
The Web Approach
Obi Mobiles wanted Refresh Ideas to design the new website for Obi Worldphone. They wanted something that perfectly reflect the beyond expectation design. And with this brief, our creative minds started churning out ideas for the design of the website. Given the time-frame of less than two weeks to complete the project, we had to do it fast but efficiently!
The products are fresh, so the web design needed to be fresh as well as unique to complement the products i.e. smartphones. Our approach or idea for the website’s design was to bring the smartphones to life with a design that connects the products to their brand’s story.
We designed the pages dedicated to the products taking cues from the story behind Obi Worldphone and portrayed the smartphones as a part of the story. Products become the real STAR, without any other distraction for the best portrayal of Obi Worldphone.
All Device Friendly Design
We didn’t wanted to leave anyone untouched by the charm of Obi Worldphone, so we made sure that the design of the website is responsive enough that it doesn’t gets distorted across any platform including mobile and desktop. A seamless user experience is provided whether the site is opened in mobile device or a big monitor desktop and anything in-between.
We worked closely with the Ammunition Group and the core Obi founders on every aspect of the website to get the perfect output and do justice to the impeccable design of the smartphones and give it the perfect platform for a global launch.
Working with Obi Mobiles is always fun and fruitful. The final website is well appreciated by the International Obi team during the launch on 26th August at San Frisco Bay Area.
Come experience the world of Obi Worldphone now.