What may have worked for the big fish doesn’t necessarily means will work for the small fish. Instead of aping what big firms are doing, small firms should focus on online marketing which will be more effective for them. Not everyone can afford big commercials and billboards.
Here are some rules to follow when you move forward with your online marketing plan-
Make An Offer They Can’t Refuse
Purpose of your business is to create client not an audience who buys from you. For this purpose you need to offer them something which they will pay attention to and most importantly buy. Give discount offers which they will not receive from any other seller.
Tick Tock Tick Time Is Running
Put a deadline to your offers. People usually pay more attention to offers which have a limited time period. An Ad which says “hurry up, offer will end tonight” will definitely demand attention. It gives a sense urgency. People get an automatic urge to act seeing such Ads.
Step By Step
You will actually have to spoon feed people with your marketing material. Step by step, you will have to tell them what to do and how to act further after seeing or reading your offer. This can be really helpful in converting audience into customers.
Track Everything Down Or Shut It Down
Tracking your offer or Ad is the most important part of online marketing. You need to measure everything and know how your offer is working. You should know how many times your Ads appear with what keywords so that you can act accordingly. No online marketing is better than no tracking and testing.
There Is Always A Looking Back
Just making an offer isn’t enough for results. You need to follow-up your customers with your deals and make further offers to keep them engaged to you. Customers always love attention like any girlfriend does, so give them that and keep them happy. Make it look like a long-term relationship not like a one night stand.
At Last It Should Give Results
An Ad which doesn’t sell isn’t a great Ad. Every offer should produce results you desired while creating it. At the end you should go with that image or text which you think will produce results or generate sales.
Customers make a business success not big commercials or billboards. Online marketing helps you to maintain an online relationship with your customers and hence brings you close to them as well as success.
Tell us what do you think about online marketing in the comment box below.