September 27th, 2016
A well designed logo can play a big part of your marketing or branding strategy. Often a brand’s customer identify a brand by its logo like StarBucks. And we are sure you want the same to happen to your brand’s logo.
Website’s Design Depends On Logo Design
First thing first for any brand, a logo is designed before the entire website design and it’s theme because the whole design and the brand’s image is created around its logo. Your website’s design should be in sync with your logo design otherwise your logo will not be able to create any impact about your brand on visitors.
Why Do Your Brand Needs A Logo?
A well designed logo can help you gain trust of your customers. People trust brands with original and creative logos and are more likely to do business with them.
Moreover a logo is like an identification mark for a business. People recognize a brand through its logo. A logo carries the brand’s principles and ethics to people. A logo can help people differentiate you from your competitors if it is unique and creative.
Why Investing In A Good Logo Design Is Important?
A brand’s existence depends on how unique and relatable by consumers the design of the logo is. It is important to invest in a good logo design to avoid any element that can hamper your brand’s growth in future. Crowd sourcing or free logo designs may do the job for you in short term but you need to see your logo as the soul of your brand in the long term and we are sure you don’t want your brand’s soul to be tainted.
We keep hearing infringement cases these days of copyright issues of a brand’s logo. Earlier this year during Delhi Elections, Sunil Lal who designed the logo for the newly elected party of Delhi i.e. Aam Aadmi Party asked the party to stop using the logo designed by him. He said he didn’t transfer proprietary rights of the logo design so, he asked the party to not to use the design for any branding purposes including their website.
This may happen to you also if you don’t get your logo designed right and get logo design’s rights transferred in your name. Refresh Ideas makes sure that our clients face no such problem. A logo may look small but holds great importance for a brand and its website.
You can view our portfolio for logo design to know how we approach when we design a logo for a brand.